The thinking behind Aligre.
Longer-form pieces on the structural problems we are solving, the case for guidance over brokerage, and the philosophy of helping people make better real estate decisions. Written by the people building the company.
Most people don’t struggle with finding a house. They struggle with knowing whether they should buy, sell, keep renting, or wait — the one question the current system is least equipped to answer.
For decades, real estate technology has focused on the transaction. The fundamental question was left untouched: should I buy, should I sell, should I wait? That gap is where a new category is forming.
The biggest problem in real estate is knowing whether you should buy, sell, or wait. That decision sits underneath almost every housing conversation — and it’s the one the current system answers least well.